Get Your 2020 Conference Pass Today!

Register for the conference early and take advantage of exclusive discounted pricing.


Rate Expires

July 31, 2020


Main Conference - Access to all concurrent and master series sessions


Expo Hall

Sunday Pre-Conference

Half Day Session (1)

Full Day Sunday Pre-Con 

or (2) Half Days Sessions (1)

Pre-Conference Lunch Voucher on Sunday (2)

Reserved Keynote Seating Area (3)

Express Conference Registration


VIP Lounge Access w/Complimentary Coffee (4)

Hot Buffet Lunch on Monday and Tuesday (5)

Special HR Florida

Welcome Gift

2 Additional

Drink Tickets

Conference Pass






Premium Pass



All Access Pass



**You can add upgrade packages at anytime, pending availability. Upgrade packages available only for On-Site attendees.

1Information on registering for Pre-Conference sessions will be provided no later than August 1. 2A lunch voucher in the amount of $30 will be provided and can be used at any food outlet at the Gaylord Palms excluding Old Hickory Steakhouse. Voucher is only valid for one-time use on Sunday, August 30, 2020 and no change will be given.  3Attendees must arrive to the selected area at least 5 minutes prior to General Session.  At that time, any reserved seats will be opened for general seating. 4The VIP Lounge will be open: Monday - 7:30am – 5pm; Tuesday - 6:30am – 5pm; Wednesday - 6:30am – 10:30am.  5A hot lunch buffet will be provided in lieu of the boxed lunch on Monday and Tuesday in the Expo Hall during published lunch hours.

Full Conference Rates for both On-Site and On-Line options

Full Conference On-Site registration includes access to all sessions and program materials, access to Monday and Tuesday evening entertainment, lunch (Mon and Tues), and all expo activities including the Expo Hall Grand Opening.
Full Conference On-Line registration includes access to real-time sessions and program materials, and all expo activities including a special On-Line Scavenger Hunt. In addition, On-Line attendees will receive access to the HR Florida Learning Library (containing all recorded concurrent sessions from HRFL20) for 90 days after the conference.

Super SaverThru 9/30/2019$700
Early BirdThru 02/29/2020$870
DiscountedThru 04/30/2020 EXTENDED through 6/30$990
StandardThru 07/31/2020 EXTENDED through 8/15$1,105
LateThru 08/15/2020$1,185
Last MinuteAfter 08/15/2020$1,285

Are you a member of a local SHRM Chapter in Florida? Contact your chapter for a
discount code to save even more!! Click here for list of chapters.

Day Rates

Daily registration includes access to sessions, program materials, lunch on specified day and all expo activities. Nighttime activities are not included. Daily registration is only available for On-Site option.

Thru Jan 28Thru Apr 30Thru July 31Thru Aug 15After Aug 15

Student Rates

The student rate is available for those individuals that are student members with SHRM. If you do not have a student membership (or would not be eligible for the student membership), you need to register as a professional attendee. Does not include attendance to nighttime events. Student One-Day rates are only available for On-Site option.

Student Full Conference - $195                   Student One Day Conference - $100

Bulk Registrations

HR Florida provides discount pricing for groups of 5 or more purchased at the same time. Please pick the number of registrations you want included in your bundle from the list below.  Once you have paid, you will receive a promo code to provide to individuals attending the conference.  Each attendee using one of these discounted bulk registrations will need to use the promo code in the payment portion of the registration process. Regardless of when the promo code is redeemed it will reduce the registration price to $0.00 owed.

Corporate Bulk Registrations

Chapter Bulk Registrations

If your company is purchasing 5 or more registrations, click HEREIf your local SHRM Chapter is purchasing 5 or more registrations, click HERE

Keynote Only Passes

Pre-Conference Sessions

Click HERE to Register for a Preconference Session

SHRM Certification Class – SHRM-CP & SHRM-SCP (All Day 9am-4pm)
HRCI Certification Prep - PHR & SPHR (All Day 8am-5pm)
Perceptions and Strategic Power: HR Behavior
That Undercuts its Influence in the C-Suite (AM Half Day 9am-1pm)
The Right Way to Pay: A Study Session on the Fair Labor Standards Act and Wage & Hour Policies (AM Half Day 9am-1pm)
Developing Skills for Recruiting, Retaining, and Managing a Multi-Generational Workforce (AM Half Day 9am-1pm)
Navigating HR Challenges During COVID-19 (PM Half Day 1pm-4pm)
It’s Your Time to Shine: Making an Impact That Will Create Alignment (PM Half Day 1pm-4pm)
Toxic: How Your Organizational Culture Might Be Killing You and What You Can Do About It (PM Half Day 1pm-4pm)

Expo Hall Only Passes

Registration includes access to the Expo Hall and all events within. Solicitation on the expo floor by non-exhibiting companies and individuals is strictly prohibited and will result in immediate expulsion. Show Management reserves the right to decline admission to the expo at its own discretion.


Transfers: We will allow registration transfers to another individual at no additional charge. Transfer requests received on or before July 31, 2020 will be handled promptly in the regular course of business; however, any transfer requests received after deadline date will be held and handled on-site at the conference.

Cancellations: Cancellations received on/by July 31, 2020, will be assessed a $75 administrative fee. If you paid with check, your refund will be by check; if you paid with credit card, your refund will be to the credit card used to make the registration. Cancellations received after deadline date are non-refundable. All cancellations must be in writing. Send your cancellation request to: